SNOWFLAKE BENEFITS • High performance that meet the analytics t eam ’ s needs • S ignifican t r eduction in oper a tional o v erhead c osts • S calable in fr astructur e to meet futur e business r equir emen ts BETFAIR AUSTRALIA EMBRACES AUTONOMY WITH SNOWFLAKE With our previous solution, to effectively respond to requests from the business, you needed both a DevOps person and a data admin person. With just a lean IT team in place, Snowflake makes a big difference.” —ROB HARE, Technology Director, Betfair Australia Betfair Pty Limited (Betfair Australia) operates Australia’s only peer-to-peer wagering platform. The platform allows punters to place bets with other individuals on the outcome of racing/sporting events, and it provides access to a wide range of

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