Case Study
Bermuda Import & Export
Situation Bermuda Import & Export (BIE) is a family-owned import business, started in 1949. Graham Fowle, grandson of the original owner and current company president, gradually expanded com- pany lines, starting with the addition of produce and alcohol. Bermuda Import & Export now has 25 employees, and carries produce, seafood, groceries, alcohol, dry and frozen goods, and some dairy and meat. The majority of goods are perishable items. Berm