Introduction Bentley Independent Financial Advisers was established in 1990 by Brian Sneyd, who built its reputation on the provision of high-quality fi nancial advice to individuals and corporate clients. Sam Sneyd joined the company six years ago and between them they have over 60 years’ experience in fi nancial services, including pensions, investments, inheritance planning, and mortgages. Having updated their internal systems, Bentley approached Clickingmad wanting to develop, not just a new website, but a digital strategy, which has become increasingly important in their industry. Bentley Independent Financial Advisers needed a restructured website to organise the vast amount of in-depth, complex fi nancial information in a simple, user-friendly format. Their previous si

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