Benefit Cosmetics Goes Multi-Channel in China
Benefit Cosmetics Goes Multi-Channel in China
3 Pages1 Case Study Benefit Cosmetics Benefit Cosmetics Goes Multi-Channel in China Benefit Cosmetics launches into China through its hybris Software multi-channel commerce suite. Benefit is one of the world’s leading cosmetics brands whose “fake it ‘till you make it” products have built a global cult-following of models, make- up artists, drag queens, celebrities and rock stars. Now a subsidiary of LVMH, Benefit is known for its quirky packaging
