Case Study
Believe It Or Not – Goodyear Creates Results That Win!
Company: Show: Show Attendance: Attendee Pro?le: Exhibitor Pro?le: Purpose for Participating: Measurable Objectives: Booth Size/Show Hours: Goodyear Automotive Parts Automotive Aftermarket Products Expo (AAPEX) 70,000 Attendees included car dealers, retailers, convenience service chains, mass merchandisers, service/repair specialists and warehouse distributors, as well as others. 1,700 suppliers to the automotive aftermarket. Reinforce Goodyear