Case Study

BELGIAN CYCLING FACTORY DIGITAL TRANSFORMATION CASE STUDY

BELGIAN CYCLING FACTORY DIGITAL TRANSFORMATION CASE STUDY

Pages 3 Pages

Request a Demo !"#$%&"'( )#*%+",- )*,%'.,( /.("$,0.( 12"$% ),&0&'3 !$44",% 5"'%*0% BLUECONIC, INC. www.blueconic.com | +1 888 440 2583 | info@blueconic.com 179 LINCOLN STREET, 5TH FLOOR, BOSTON, MA 02111, USA COPYRIGHT © 2020 BLUECONIC® INC. OR ITS AFFILIATES. ALL RIGHTS RESERVED. ABOUT THE COMPANY The Belgian Cycling Factory (BCF), Belgium’s largest cycling company, owns multiple premium brands like Ridley, Eddy Merckx, MyCorsa, Bike Valley, and Forza. CHALLENGES BCF sells most of their bikes through a network of dealers and bike shops across Europe. In fact, 90% of their revenue comes from transactions in dealer locations. However, dealers have historically lacked access to data that would enable them to better understand their customers and accurately anticipate market demand

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