www.novexx.com BACKGROUND Founded in 1882, Beiersdorf AG is a personal care product manufacturer based in Hamburg, Germany. The company employs over 16,500 worldwide and has labs in Hamburg, USA, Japan, China and Mexico focused on researching regional skin types and needs. Its brands include Elastoplast, Eucerin, Labello, La Prairie, Nivea and tesa SE. THE CHALLENGE Beiersdorf was already using the NOVEXX Solutions Trace-it software in e

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