SPECIALTY Challen ge SUCCESS STORY Behavioral Health Billing Services Startup Soars High (and Fast) with Kareo Heidi Ritton was a successful sales manager, in charge of a multi-state territory for a large manufacturer. While she enjoyed the day-to-day work of selling and meeting with clients to help them solve problems, she regretted spending too much time away from her children. When her husband decided to leave his job to pursue a degree in nursing, she took an equally daring leap and formed her own home-based medical billing company. Heidi was fortunate to have a friend, and owner of a large mental health group, share with her the billing woes that practice owners and clinicians often faced. “While I had no background whatsoever in billing, I saw an opportunity to repl

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