In this high-profile $1.9 billion defamation case, Cornerstone Research worked with three experts who analyzed the impact of news coverage on beef product sales. Retained by Winston & Strawn LLP This closely watched defamation case, one of the largest ever filed in the United States, settled midway through trial after almost five years of litigation. The plaintiff, Beef Products Inc. (BPI), claimed $1.9 billion in damages, which were subject to trebling under South Dakota’s food disparagement law. Counsel for BPI retained Cornerstone Research and three experts to assess causation, damages, and media content issues related to ABC News's primetime broadcasts about BPI’s lean finely textured beef (LFTB) product. In the broadcasts, ABC News repeatedly described LFTB as “pink slime,” and as a c

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