Case Study

Beat The Summer Melt Phenomenon

Beat The Summer Melt Phenomenon

Pages 1 Pages

Overview Over the summers, the National College Access Network (NCAN) and its member organizations use Signal Vine to support their students’ transition from high school to college and beat summer melt. The summer intervention was based on the behavioral economics research by Drs. Benjamin Castleman and Lindsay Page. The research showed an 11% increase in matriculation 11% increase in matriculation as a result of sending personalized text message “nudges” to students during the summer between high school and college. Implementation NCAN designed a Summer Melt campaign with pre-written text messages over a period of 16 weeks that were personalized to students’ college choices. Member organizations could choose to opt in to the program to support their students. The messages had information

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