Case Study

BCBG Transforms Retail Experience with Mobile Technology Powered by AirWatch

BCBG Transforms Retail Experience with Mobile Technology Powered by AirWatch

Pages 2 Pages

The Client Always on the forefront of fashion, BCBGMAXAZRIA (BCBG) is the premier lifestyle collection for today’s modern woman. The company’s name is derived from the French phrase “bon chic, bon genre,” which is Parisian slang for “good style, good attitude.” Reconciling creativity with accessibility and desirability with wearability, BCBG occupies a unique position in American fashion. Offering sophisticated, condent designs that take c

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