BBC Worldwide: In the digital age, media companies need to think globally in order to thrive
BBC Worldwide: In the digital age, media companies need to think globally in order to thrive
5 PagesCASE STUDY ©2015, All Rights Reserved Krux Digital, Inc. www.krux.com 1 In the digital age, media companies need to think globally in order to thrive. With users logging in from around the world, online publishers need a technology solution that can synthesize people data from all corners of the globe and create high-value audience segments for advertisers. The BBC has one of the largest news gathering operations in the world, with jo
