19% higher purchase intent 28% higher score for likability 14% higher score for authenticity Bayer podcast ads beat industry norms for purchase intent, authenticity Powered by proof of high-performing creative and precise ad targeting, the pharma giant improves its already high level of consumer trust with its new podcast ads.Leverage the Veritonic Audio Intelligence Platform to assess creative effectiveness of eight different ads by key emotional measures, as well as recall, engagement, and purchase intent Benchmark against industry norms for similar types of ads in the Veritonic platform Target listeners open to Bayer’s cause-based messaging with Art19 SmartAudiencesTM Approach Results Bayer Innovation ads scored 12-14% higher than industry averages for authenticity, trustwo

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