Award-winning marketing firm seen in the best light with LED upgrade Marketing is all about helping customers see a product or company in the best light possible. Creative Marketing Alliance (CMA), a full-service marketing and association management firm, took that thought literally, upgrading the exterior lighting at its New Jersey headquarters. Darkness comes early during New Jersey’s cold months and after several years of occupying its current office building in Princeton Junction, CMA’s exterior lighting needed replacing. Featuring swooping rooflines and an abundance of windows for natural light, CMA’s offices have a small parking lot for visitors and deliveries in the front and a larger lot in the rear for employees. Sidewalks connect the lots to the building. “The LE

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