Source: MetrixLab cross-media campaign evaluation, May 2010. Barclays does the double in Asia “The ability to convey cross-media messaging to our target audience made the BBC an ideal advertising partner for this campaign.” SIMON PAGE, DIRECTOR, CORPORATE COMMUNICATIONS, BARCLA YS CAPITAL uplift in spontaneous advertising awareness when respondents were exposed to both media Barclays has a close association with the English Premier Leag

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