Case Study

Banfi Vintners

Banfi Vintners

Banfi Vintners, operating in a highly regulated market, is the leading wine importer in the United States. With a three-tier distribution system legally enforced, there are limited opportunities for Banfi to pursue growth strategies such as vertical integration. However , during the last decade there has been increasing consolidation amongst the distributors and retailers Banfi depends upon to reach the consumer . This consolidation has

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