www.bakingmad.com Page views increased by 12% FOOD AND DRINK The Baking Mad website is a truly immersive digital experience where bakers can indulge and explore their passion with rich content, including recipes, tips, and insights. The website also features a unique online shop where users can purchase baking and party kits for many different celebratory occasions. Baking Mad Ridgeway Background The Silver Spoon Company, part of Associated British Foods, appointed Ridgeway to craft and build the new Baking Mad website. Silver Spoon were looking for a secure website that put users first, with fully integrated engaging content and e-commerce capability. Goals Baking Mad wanted an immersive digital experience where bakers could ind

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