Case Study

BAGGU makes high-quality and stylish bags #withAsana.

BAGGU makes high-quality and stylish bags #withAsana.

Pages 4 Pages

BAGGU makes high-quality and stylish bags #withAsana. BAGGU’s mission BAGGU makes simple, eco-friendly bags that are high-quality and stylish. Company Size 21 employees Where they sell The BAGGU team sells bags in over 1,000 stores Meet the team ES | Emily Sugihara, Founder and CEO of BAGGU EV | Ellen Van Der Laan, Creative Director at BAGGU AS | Amy Scheim, Head of Production at BAGGU A mother-daughter team builds a business ES: BAGGU began as a small family business in 2007, when my mom and I couldn’t find a reusable tote bag that was both aesthetically pleasing and durable. So we decided to make the bag we envisioned ourselves; the business grew organically from there. My mom and I worked out of her garage. We even enlisted the help of my younger brother to pack and ship the first ord

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