Case Study
B-WB
| 65 | | Strategy and Transformation Management BADEN-WÜRTTEMBERGISCHE BANK | WEALTH MANAGEMENT STRATEGY zeb/ supported Baden-Württembergische Bank (BW Bank) in a strategic realign- ment of its business with high net worth clients (private wealth management). A new unique selling proposition that differs from Private Banking, was seen as the most important precondition for fur ther, sus tainable growth in the German market. Status prior to the p