08192019 Customer Story © 2019 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. The Business Challenge The Azzurri Group’s corporate strategy is to become the leading Italian food business in the United Kingdom. One way to accomplish this goal is by maintaining exceptional brands. Azzurri’s brands offer memorable dining experiences and great value for money. The company’s constant focus on proposition refinement, menu development and restaurant design help the brands thrive in a highly competitive market. To make the best business decisions for each brand, Azzurri relies on point-in-time data analytics from Cognos, a BI solution from IBM. Raw data is fed into a Microsoft SQL environment, and Cognos analyze

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