Axtria Designed Acquisition And Initial Line Assignment Strategy For A Leading US Credit Card Issuer Situation Client was experiencing high delinquency rates on its New to Bank Credit Card bookings. Approach Axtria built a predictive model to modify the acquisition strategy and create an initial line assignment strategy. Data Collection Collected approved accounts data for last 24 Months Collected Bureau data Collected Application data Created data dictionary to identify missing rates and reason for missing values Outlier identification Data Collection Created definition of default as 6M 60 DPD rate Independent variable creation: bureau score, bureau variables, application variables Missing value imputation Outlier treatment Variable reduction using various techniques: - CART - One step l

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