AXS (Veritix) AXS Created Competitive Advantage Using Qlik Data Integration (formerly Attunity) and Amazon Redshift Q LI K .CO M CUSTOMER STORY DATA INTEGRATIONCUSTOMER STORY Veritix (now part of AXS) specializes in digital ticketing, event marketing, and relationship management applications for professional sports teams, artists, and entertainment venues around the world. With their analytics reporting, their customers can target demographic groups more effectively, i mprove season ticket renewal rates, and bring new fans into arenas. The Business Challenge: Analytics in the Cloud Veritix’s transactional database was used for both production purposes and reporting. As a result, it wasn’t optimized for analytics and performance was a concern. Running analytics on the production ma

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