Axis camera system supports marketing. Futura Park Kraków shopping center monitoring system based on Axis network cameras counts customers visiting the complex. Case study Organization: Neinver Polska sp. z o.o. (Futura Park Krakow) Location: Krakow, Poland Industry segment: Retail Application: Loss prevention, safety and security, merchandising and operations Axis partner: TOP-KEY Mission The facility’s administrator sought effective conversion monitoring methods, possibilities for adjusting marketing activity to the requirements of tenants and responding to their needs well in advance. Neinver expected to receive reliable data on customer flow, not only in terms of num - bers entering the complex, but also the number of people moving between levels. Another important factor w

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