Giesen Group, family-owned since 1981 by brothers Theo, Alex, and Marcel, has risen as a New Zealand wine powerhouse—one of the top 10 producers by volume—with 18 Marlborough vineyards renowned for high-quality Sauvignon Blanc and super-premium wines distributed worldwide. While Dynamics AX suited wine production cost-effectively versus pricier SAP rivals, it fell short on advanced needs. Solver software elevated their operations, enhancing forecasting accuracy, streamlining budgeting, and delivering robust analytics—empowering data-driven growth, efficient resource management, and sustained success in the competitive global market.

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