Case Study

Award-Winning Commercials in Record Time: The Mill Deploys Avere for On-Demand Render Performance

Award-Winning Commercials in Record Time: The Mill Deploys Avere for On-Demand Render Performance

Pages 2 Pages

To play in the Super Bowl, you’ve got to be the best—on the field and on the small screen as well. In the high-stakes business of Super Bowl advertising, where an average media buy tops $4 million for a 30-second spot, sponsors hire only the best ad agencies and directors to produce the famed commercials that can reach worldwide viewing audiences of more than 110 million. This year, some of the industry’s top producers collaborated with The

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