Challenge: Solution: Results: Avoiding Boom & Bust Like many web agencies, GRAYBOX spends a lot of time winning and delivering great digital projects. However, as all too many agency owners know, the stress of constantly chasing new clients and relying on project revenue has its own problems. Not only is project revenue lumpy and delivery stressful, focusing on projects rather than ongoing relationships means all the work you put into winning the project becomes a faded memory. "The secret to overcoming the feast and famine project cycle is to deliver a range of ongoing services and build a close, consultative relationship for the long-term," explains Paul Weinert, the founder of GRAYBOX. The GRAYBOX strategy is simple: never lose clients after winning them. If predictable re

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