Overview Avis Europe is one of the world’s leading car hire firms, with annual revenue of over €1 bil­ lion. The car rental market is highly competi­ tive, and the company is intent on maintaining its position at the front of the race. To maintain a competitive edge, the company used Verastream to build new pricing and on­ line service options for customers. Challenge In recent years, competition has intensified with the entrance of broker

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