At a glance Drive efficient leads to auto dealers and manufacturers Use a variety of digital tactics across Yahoo Gemini and the Brightroll DSP, including search, search retargeting, native, and traditional display, to reach quality audiences across the web The digital strategies AutoWeb employed with Oath led to nearly half a million new car quotes at a better profit margin than the campaign average Goal Solution Impact Cas Case e s st tu ud dy y Auto Web: How Oath can drive success via multiple routes On the road, traffic slows you down— online, it drives sales. When AutoWeb, a leading automotive marketing site, saw success with its search campaigns via Oath’s Yahoo Gemini, it began to test additional Oath ad solutions and found that a layered approach can be a win/win.

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