An automotive manufacturer that approaches every detail as a work of art was renovating its showrooms across North America. The process involved an interior design plan to be implemented by each dealership over the course of two years. Working with a furniture dealer, the automotive company instituted a catalog that included approved furniture and fixtures. The dealerships would make product selections from the catalog to create their new showrooms. The challenge came with finding a line of reception stations that reflected the image of the luxury automobile corporation. The customer could not find a product line that offered the right blend of flexibility and high design characteristics. Vanerum Studio worked through their user based design process with the dealer and the

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