AutoMatrix Dealer Software, which provides an all-in-one management platform for independent used car dealers, needed a flexible CRM and BPM system to support aggressive growth, complex sales, onboarding, and support processes without overloading its developers. Choosing Creatio, it rebuilt its sales model, case management, and contact center workflows using low-code tools, real-time dashboards, and automated escalations integrated with telephony. Creatio also enabled a “citizen developer” culture, letting non-technical staff adapt processes quickly and keep operations transparent and efficient.

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