Co-creation Led by Automation Transforms Financial Accounting Operations This is our story of co-creating a solution with a leading media and entertainment companyMedia and Entertainment (M&E) companies draw contracts with artists / celebrities for activities such as production, distribution and syndication of creative content. These contracts stipulate how revenues, expenses, assets, liabilities and ownership are shared. The agreements can be structured as profit-split, wholly owned, press and distribution, or distribution deal. Irrespective of the structure, the timely and accurate preparation and dissemination of accounting statements are essential for the smooth functioning and success of the contracts as it also prevents time-consuming and expensive litigations. As w

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