Case Study
Auto manufacturers’ show booths enhanced by Martin Professional moving heads and VC - strips
? G A L L E R Y The cities of Detroit, Geneva and Frankfurt have something in common. Each plays host to three of the world’s biggest and most prominent auto shows. Manufacturers often leverage the attention garnered by these international events to launch new flagship models that will be the core of their business for the year to come. With so much at stake, brands like Ford, Bentley and Jaguar Land Rover understand that an audience-engagin