Case Study

Aurora

Aurora

Pages 4 Pages

Aur or a i s a gl obal manuf act ur er and di st r i but or of ener gy - sav i ng l i ght i ng pr oduct s. I t has made a di st i nct name i n i t s f unct i onal domai n by consi st ent l y del i v er i ng ener gy - sav i ng l i ght i ng sol ut i ons acr oss al l f our el e- ment s of l i ght i ng: cont r ol , power , l amps and l umi nai r es. Aur or a was est abl i shed i n t he y ear 1999 by Andr ew Johnson, who cur r ent l y ser v es as t he CEO of t he gr oup. Wi t h a cl ear br andi ng st r at egy , Aur or a weav es i t s cor e busi ness phi l osophy of cr eat i v e pr oduct i deat i on, R&D, i nnov at i v e engi neer i ng, t echnol ogy and mar k et i ng i nt o i t s wor k st r uct ur e. The company' s mai n agenda i s t o enr i ch l i v es of peopl e wi t h t hei r l i gh

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