Auric Technology: making CRM simple Can a CRM application be easy to use? Gordon Hartogensis, CEO of Auric Technology (www.aurictechnology.com), believes it can. While many CRM applications have a reputation for being less than user-friendly, Auric Technology has created an on demand CRM application that’s easy to learn, easy to use and that has offline functionality. Hartogensis sees this as a critical combination, especiall

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