Case Study
Audi USA
1 AUDI USA Leadership Coaching And Feedback A Rising Star In The Retail Industry In the midst of economic uncertainty, luxury brand automobiles face a steep challenge. Although consumers are not spending money as freely, they still crave luxury. Smart automakers realize they need strong leadership to maximize that desire which leads to customer retention. Audi, headquartered in Germany, has a worldwide revenue of €48.771 billion and is the luxury brand of Volkswagen (VW). They established Audi USA in 1968 with the introduction of the Audi 100, which enjoyed success. Audi USA now offers a selection of over 25 models and is positioned as the top luxury choice. The organization fills open leadership roles with both internal candidates from Germany as well as American leaders fr