THE CHALLENGE Building UX maturity companywide Audi Business Innovation GmbH (ABI), a wholly owned subsidiary of AUDI AG, aims to rethink the automotive core business. As a digital product development and innovation company, ABI offers profound product and IT expertise for user-centric solutions. Headquartered in Munich, ABI provides the concept to digital services and business models, improves user experience and makes a measurable contribution to a premium customer experience. As part of Audi Business Innovation’s former sustainable energy team, Julia Polleti and Annika Stumpf focus on user and customer experience to balance the needs of the end user with those of the business. Polleti and Stumpf are proponents of the power of a user-first mindset. On their work for the sustainabl

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