Case Study

Auburn University

Auburn University

Pages 2 Pages

Jordan-Hare Stadium, the nation’s 10th-largest on-campus stadium, with a capacity of 87,451, has served as home of the Auburn Tigers since 1939. On football Saturdays in Auburn, Jordan-Hare Stadium becomes Alabama’s fifth- largest city. More than 75,000 season tickets have been sold to Auburn home games in each of the last 18 years. THE CHALLENGE Providing the ultimate fan experience has become increasingly important to large public sports a

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