CHALLENGE As part of their major arena renovation, Atlanta Hawks wanted to engage sponsors, supporters and the community. A great preview center would enable them to tell the Hawks’ story and build strong relationships with visitors. The endgame - buy into the team’s success as sponsors or season ticket holders. This strong commercial focus meant the preview center had to work hard to support the sales team by building interest, anticipation and commitment. The team recognized that technology would play a key role. It had to guide prospects through the sales process and create an experience with a WOW factor. Engaging hearts and minds was crucial to closing the deal. The only problem - supporters and sponsors are a diverse group. They have their own agendas and interests so cus

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