AT&T Stadium | HKS Architects The Challenge To craft a stadium that creatively embodies the proud history of the Dallas Cowboys while simultaneously giving the franchise the indelible look of the future. The Design Solution Since its founding in 1960, the Dallas Cowboys have become one of the world’s most renowned professional sports franchises. Nicknamed “America’s Team,” the Cowboys’ former stadium was known for its iconic Ring of Honor and “hole” in the middle of the roof. Forward-thinking HKS architects incorporated those brand features into the Cowboys new home, AT&T Stadium, designing a retractable roof and prominent interior space to honor stars of the past. But the stadium design also steps into the future with plush stadium seats and luxury boxes located at field level to enhance

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