TIBCO Success Story: Asurion Business Challenge “Asurion’s broad business goals are to increase its market presence and maintain profitability,” says Sada Rajagopalan, senior director of architecture at Asurion. “Our products today span multiple channels. A customer might start a claim in one channel and finish it in another. And we are exposing ourselves to a lot of millennial customers through this omni-channel experience. It gives us opportunities—but also risk management challenges.” “We wanted to provide adequate fraud protection for our business when we enter these new channels. We wanted to collect as much information as we could across all channels and use it to assimilate and evaluate the amount of fraud or risk protection we need. Asurion Reduces Fraud and Risk with Ad

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