91% Users replay the game Background ASSA ABLOY is the world’s largest lock manufacturer by sales volume. They would like to create awareness of their new product Aperio®, a high speed wireless control locking device, in the UK across online and offline channels. Goals · Create awareness for Aperio®, focused on speed · Boost customer engagement at exhibitions The Campaign ASSA ABLOY launches a “Speed Racing” game on their website and in

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