ASDA, Business case analysis of renewable energy ASDA is committed to sustainability throughout its business activities through initiatives such as recycling and waste management, energy and carbon reduction, renewable energy, sustainable transport and distribution, environmental sourcing and the sale of fair-trade products. Having worked on the development of a flagship store in Bootle, Rolton Group was commissioned to carry out a review of Asda’s sites to see where the application of ground source technology could be used to reduce the company’s carbon emissions and its use of energy. Open loop ground source solutions present one of the most cost-effective applications of renewable energy technology to directly reduce energy consumption, and carbon emissions. The technology is widely use

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