ENGAGEMENT CAMPAIGN SUMMARY OVERVIEW ? Title: Arizona Trip Trivia Contest ? Sponsor: Alaska Airlines ? Administrator: Oregon IMG Sports Marketing ? Type: Trivia Sweepstakes (1 week promotion) ? Prizes: Trip for two to Tucson for the Oregon vs. Arizona football game (includes round trip airfare , hotel accommodations, game tickets) ? Start Date: October 28, 2013 ? End Date: November 3, 2013 OBJECTIVES ? Customer data acquisition (le

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