“We were able to see that more leads came from the Taboola campaign than other healthcare- specific publications with whom we have direct relationships like Healthy Minute, My Life, and even the Google Display Network.” - Douglas Gregorio, Performance Manager, Arabella Agency HEALTHCARE CaseStudy Arabella Helps Novartis Raise Awareness with Taboola Sponsored Content Year Over Year (YOY) Increase in Leads 133% Of Leads Generated with Taboola 14%CaseStudy CaseStudy Arabella Yields 133% Increase in Leads for Novartis with Taboola COMPANY Novartis is a global healthcare company based in Switzerland that provides solutions to the evolving needs of patients worldwide. Arabella is a full service digital advertising agency running marketing for Novartis. CHALLENGE Outperfo

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