Case Study

Aqua-Leisure Industries

Aqua-Leisure Industries

Pages 2 Pages

Business Background Aqua-Leisure Industries, founded in 1970, has nearly 50 years of experi- ence in design, manufacture and global distribution of; swim & dive prod- ucts, leisure time floats & lounges, games & toys, SwimSchool educational products and general sporting goods. With headquarters near Boston, Massachusetts and satellite offices in Hong Kong and Shanghai China, the company sells directly to a broad and constantly evolving spectrum of global retailers. Trading partners include sporting goods retailers, mass merchant retailers, toy retailers, grocery, drug, club, super & hyper markets, web based on-line retailers as well as independent retail stores and a broad supply network. With its global reach, Aqua-Leisure’s network oversees sensitive intellectual property and the

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