GOODRICH QUALITY THEATERS Case Study: APX Net Produces a Blockbuster for Goodrich Quality Theaters Goodrich Quality Theaters (GQT) opened for business in 1930 with a single screen in downtown Grand Rap- ids, Mich., premiering the highly acclaimed “All Quiet on the Western Front.” Today the company remains headquartered in Grand Rapids and operates a chain of 31 theaters with 288 screens in cities throughout Michigan, Indiana, Illinois, Missouri and Florida. Challenge Digital technology has changed the way movies are made, distributed, projected and marketed. In most cases, studios do not ship film reels to cinemas anymore. Instead, they send films to theaters via satellite or overnight a Digital Cinema Package – basically a hard drive – that is slotted into a server that feeds a d

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