CASE STUDY / 1 SPRINGSOURCE, A DIVISION OF VMWARE HALLMARK DATA SYSTEMS Apache Tomcat and World Class SpringSource Support Keeps Web Application Up and Running For Hallmark Data Hallmark Data Systems Hallmark Data, based in Skokie, Illinois, performs circulation fulfi llment for more than 360 busi- ness publications. The company provides every- thing from front-end clerical labor and call center solutions to preparation of digital and print sub- scription and marketing databases for reporting, marketing and audience development. The com- pany’s web registration and subscription services are a critical component of Hallmark’s business. It is essential that the application – which allows readers to subscribe to magazines, as well as renew and update their subscription informatio

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