The experienced team consists of industrial designers, engineers, structural analysts, mechanical and electrical engineers with senior knowledge and experience within the design engineering environment. Ensuring quality and innovation throughout the product development cycle, the combined expertise of partners Chris Cuff and Gordon McNaboe is utilised across the company’s portfolio of projects. With the aim of building long term relationships with clients, APA adopts a proactive approach to innovation and new product development in order to meet and exceed customer expectations. For example, APA: manages the challenges of satisfying quality, cost, timescale, quantities, process suitability and serviceability; clarifies and advances the definitions of the man/machine interface

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