As a large global conglomerate, A.P. Møller-Mærsk had struggled for several years to gain control of its IT estate and in particular, its software licensing. Its ITAM program had been outsourced to a managed service provider in 2008. The goals were to reduce license compliance risk, more effectively manage IT assets and make Maersk audit ready. In 2010 Maersk decided to bring its ITAM program back in-house to gain better visibi

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