CASE STUDY / “There’s no point in reinventing the wheel here — Zemax supports our need for ray-based optical design excellently, and we’re able to work in a format with which our clients and collaborators are already familiar.” Alfred Newman Head of Research / VividQ Ansys + VividQ2 Ansys + VividQ // CASE STUDY Using Zemax, VividQ introduces Computer-generated Holography to Augmented Reality Devices Holography is no longer the stuff of science fiction. Modern optics make it possible to transpose complex patterns of light into realistic 3D images that can be projected through various devices. This process of engineering light to create 3D projections is known as computer-generated holography (CGH). The consumer and industrial electronics markets make practical use of CGH and optical

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